Samsung has recently tripped up over the the complex issue of image rights with its recent Olympic facebook app. Unfortunately due to a lack of legal clarity it is unclear if Samsung should or should not have sought prior approval from athletes for the use of their photographs.
Ahead of this years Olympic Games sports personalities should consider how best to manage their image rights. Potentially, considerable benefits can accrue through the use of an offshore company. The newly proposed Guernsey Image Rights register , which will be the first in the world, offers a unique way of managing an individuals image rights. Utilising a pre existing trust structure also helps to manage the costs associated with establishing the image rights company